Monday, October 31, 2011
Sporting + Twitter Handles + Jerseys
I this story posted on the Dirty Tackle blog today. Jaguares of Mexico have replaced the last name of players on the back of their jerseys with each player's twitter handle. This comes about a month after Valencia put thier twitter handle on the front of their jerseys in place of a sponsor.
This past season, Sporting players, employees, commentators, and fans can all be found on twitter and much more so than in years past. I personally use twitter almost exclusivley for keeping up with the team and seeing what the collective fan reaction is to what's going on with the team and the league. It seems to me that much of the more traditional forms of discussion, such as BigScocer, have seen much of their traffic shifted to these new forms of media like Twitter and Facebook.
The twitter handles of Wizards can be found and promoted on the website, in the program, and even during the introductions of players at games. With heavy use of Twitter in Sporting's push in the play offs (#ibelievethatwewillwin), to the use of multiple Twitter accounts assocaited with the organization and stadium (@sportingkc, @robbheineman, @joinsporting, @livesrtongpark, @SportingInnov, etc), to having multiple players very active tweeters, I could totally see Sporting becoming the first team in the MLS to put player's handles somewhere on their jerseys.
Labels:
Dirty Tackle,
Fan Culture,
Kits,
La Liga,
Primera División,
Twitter
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